Digital Marketing League Commissioner and Textbroker, CEO Phillip Thune, joins SEO expert, Barry Schwartz, in a lively discussion about the evolution of Search, … Barry Schwartz. Visit our podcast archive to listen to other Search Engine Journal Show podcasts! Videos from Barry Schwartz of RustyBrick.com Barry also has videos for Search Engine Roundtable, Search Engine Land and RustyBrick. [51:55], If he could go back in time and give his younger self some advice, what would it be? Check and correct your email address. In 2018, Barry was named the U.S. Search Personality of the Year at the U.S. Search Awards. In today’s edition of The Search Engine Journal Show, I talk to Barry Schwartz – an SEO pro you definitely need to know better. But more and more people will type less and use voice more. Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry … Barry Schwartz was one of the first people to report on the Core Vitals Update. Get inspired by Barry Schwartz's exceptional work ethic, no nonsense approach to covering SEO news, and genuine dedication to our community. It happens every now and then that the email ends up in the spam or promo folders, we recommend checking them. Twitter | YouTube |RustyBrick | Search Engine Roundtable. He’s been covering the search industry for more than 15 years both as the founder of Search Engine Roundtable and he’s been the news editor for Search Engine Land since the site launched. Barry is also the News Editor at Search Engine Land. [57:38], On the funniest SEO consultancy call he’s ever had and staying away from writing about politics. [56:11], Here’s what Barry is looking forward to in SEO right now. [27:02], Culture is very important for Barry when hiring employees. There are some reports that Apple might join the search engine business. Prev Story Next Story. Barry Schwartz is the President of RustyBrick, Inc., a Web services firm specializing in customized online technology that helps companies decrease costs and increase sales. Unable to change email address due to a technical glitch. It’s sustained the test of time because it’s true, especially when you’re dealing with something as important as your website’s SEO. Already correct? Barry Schwartz is the CEO of RustyBrick, which is a New York-based web services firm. [25:49], Barry’s advice for people who want to start their own business. They’ll not just be talking to their phones or computers, but talking to their TVs, their refrigerators, their vanity mirrors, their plants on their desks. Think about building a web site that a Google engineer would be embarrassed to see not ranking number one in the Google search results for the queries that site is relevant for. Microsoft did it years and years ago and did not really take search market share away from Google yet. View a detailed SEO analysis of www.drbarryschwartz.com - find important SEO issues, potential site speed optimizations, and more. [43:26], Barry says working with Danny Sullivan is one of the bigger highlights in his professional career. He also runs Search Engine Roundtable , a popular search blog on very advanced SEM topics. Barry is the founder and editor of Search Engine Roundtable, CEO of RustyBrick, and News Editor at Search Engine Land. Tweet. About The Author. If you own it, please contact us. Apple might join the search engine business, The Future of Content Marketing with Jeff Coyle. This domain has been excluded from monitoring. Right where he wants to be. The Importance of SEO Automation and XML Sitemaps: My Interview with Barry Schwartz One of the most common refrains in business is “time is money”. In 2020 we really saw advances in search engines understanding queries better and the content on the page — i.e. After nearly 16 years of covering search and over 50,000 stories published, Barry shows no signs of slowing down. Here’s how he does it. SEO 101 Ep 394: Google Passages and the Future of Search with Barry Schwartz John and Ross welcome the one and only Barry Schwartz on the show - finally! If they do, that might be interesting. It can’t. Not just with Google algorithm updates but anything that might be different or off in the SEO industry. Barry Schwartz may refer to: Barry Schwartz (psychologist) (born 1946), American psychologist Barry Schwartz (technologist) (born 1980), blogger and reporter who writes about search engines and search engine marketing Barry K. Schwartz (born 1942), American businessman, Thoroughbred racehorse owner, and former horse racing industry executive Barry is very much into consistency, routine, and efficiency – qualities which he says work together well in terms of doing something for a really, really long time. [37:15], On dealing with and overcoming professional struggles. ... Top Five Places to Spend There is a nice new thread at Search Engine Watch Forums named SEO Top 5... Barry Schwartz; 12/30/2005; 149 Reads; And in 2019, he was awarded the Outstanding Community Services Award by Search Engine Land. Some unexpected error happened. Request a quote and we’ll get back to you very soon! Barry Schwartz; 2/8/2006; 238 Reads; 1 min read; SEO. We can't find this domain. 26 years later, it is still operating, we have over a dozen employees and we build out software, both web and mobile software for businesses. About Barry Schwartz [20:21], What got him interested in SEO in the early days and how that eventually transitioned into writing about SEO. In today’s edition of The Search Engine Journal Show, I talk to Barry Schwartz – an SEO pro you definitely need to know better. It has to give you the answer and so far, featured snippets is how that is done. Share . Barry Schwartz He owns RustyBrick , a NY based web consulting firm. And no, technical SEO will likely never be solved. According to Schwartz, Google has continually worked to build algorithms that better understand content and signals in faster and smarter ways 3 . If you could take out the emotion, things would be a lot smoother and easier… Not having that emotional factor does help a lot, especially when writing about stuff in our industry.”. “Who cares if I’m in the mood for it or not? Please contact us. Nov 10, 2020 • 7:21 am | (0) by Barry Schwartz | Filed Under Bing SEO. If we don’t satisfy their queries, we’re not going to be around tomorrow.” – Amit Singhal, former VP of Google Search [50:02], This is the worst piece of SEO advice that Barry has ever heard. I have a very consistent morning routine. [1:05:56], What’s next for Barry Schwartz? First, mobile-first indexing will be 100% live by March 2021 and if your site has not moved over yet (by the way, it probably has moved over) then when it is forced over to mobile-indexing, it might result in ranking disruption. Just. So please be on top of that. Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Perhaps you want to, Check whether your email address is correct. Be prepared by monitoring your site for high-impact issues and changes. You can opt-out at any time with a single click. We actually started it in 1994 while in high school. [31:09], Winning the U.S. Search Personality award in 2018 was meaningful and humbling for Barry. You're already a subscriber to our newsletter. “I’m sitting in a high school class, my brother made up the name, just two words put together.” [24:18], His company RustyBrick grew organically – driven by client referrals. I am a search geek that loves technology, I guess is how you’d sum it up. Consistency and routine helps one notice these things, I believe. Those challenges have always been there and will continue to be there. But Apple owns a huge percentage of the mobile search space and now Google pays them to power that. [1:07:54], Listen to the full episode at the top of this post. In 2001 or so, I took a personal interest in how search engines work and started the Search Engine Roundtable in 2003 as a place to keep notes on what is changing in search and how the search community is reacting to that change. Prev Story Next story. I mean, I follow trends daily and if something is off, that means something may have changed. Get the Latest daily news and insights about search engine marketing, SEO and paid search. Barry Schwartz CEO, RustyBrick Founder, Search Engine Roundtable. seo Google's Daniel Waisberg confirmed this bug is resolved and said it only "affected only a tiny number of sites." “There are people who actually like and respect what you do and that award showed that on some level.” [33:12], In June 2019, Barry and fellow SEL contributor Greg Sterling were given the Outstanding Community Service Awards. Please confirm your sign-up to our newsletter using the confirmation email that we just sent you. Too many trial sign-ups in a short time. Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 16 years. [39:33], How did he react to Danny Sullivan, his former colleague, leaving Search Engine Land and Third Door Media to join Google in 2017? I hope I am wrong and I hope things go back to normal soon but I think the biggest challenge facing SEOs will be this pandemic and running their businesses. [4:09], There are days when Barry isn’t in the mood to write, but he does it anyway. We just got most CMS platforms to be search engine friendly out of the box and now we have a reassurance of JavaScript frameworks that are completely not search engine friendly. We ask for your email address to prevent abuse. Second, we know of the Page Experience Update is coming sometime likely in 2021, we don’t know when yet. Barry has been organizing the search marketing expo in Israel for several years now; first it was called Shincon and now this 2012 we have joined the ranks of SMX Israel. Starting on Friday/Saturday the chatter within the SEO … “I have nothing to announce” as Google would say. Google does not have an E-A-T score but they do have some way of figuring it out on some level. Search Visibility Then & Now: What's the Reliable Way to Measure Your SEO Efforts? [35:37], Barry’s recommended resources for people who want to learn about SEO or digital marketing. [12:41], On starting his new vlog series where he interviews top SEO and SEM professionals. After nearly 16 years of covering search and over 50,000 stories published, Barry shows no signs of slowing down. This means, be one step ahead of Google in terms of what Google wants to rank high in its search results. “I’ve not hired people because I thought there’d be a problem in terms of company culture,” he said. In addition to overseeing SEJ's editorial strategy and managing contributions from ... [Read full bio], Search Engine Optimization (SEO) Starter Guide, Congratulations, Barry Schwartz, Search Personality of the Year, Why News SEO Is Crucial to Publishers Covering the Coronavirus Pandemic, SEO Tips for Publishers: 11 Ways to Grow Your Audience, The Power of Impression-Based Campaigns to Grow Your Brand. [3:12], How Barry came up with the name Search Engine Roundtable. Please check whether the email address below is correct, if not, you can update it and we’ll send you a new invitation. Thank you for your subscription, welcome aboard! In the past, he was also news editor for Search Engine Watch, and he’s also been a moderator at several search marketing forums. AI is a big part of how featured snippets work and a lot of these advancements in search, but I wouldn’t be concerned about how the AI works. SEO Industry in 2020 with Barry Schwartz. But I am a strong believer in having a consistent routine in both work life and personal life. Barry is also the News Editor at Danny Sullivan 's Search Engine Land. Listen to this episode and get inspired by Barry’s exceptional work ethic, no nonsense approach to covering SEO news, genuine dedication to our community, and more. But I think you will see a lot of SEOs do a lot of work around those metrics including but not limited to the core web vitals. He also runs Search Engine Roundtable , a popular search blog on very advanced SEM topics. There are days when he isn’t in the mood to write, but he does it anyway. [29:59], When pitching to speak at SMX and other conferences, it’s also important to reach out to those coordinating and moderating the sessions. daily news and insights about search engine marketing, SEO and paid search. This means he’s involved in everything community and content marketing related. Negative SEO; Barry Schwartz (no joke, I am listed there) The list goes on, including from John's tweet: SEOs that recommend tactics against guidelines without disclosing the risk to their clients. [9:33], Barry has been doing his weekly video news recap series for 12 years. IAC To Launch AskCity; Local Info Services Site. Contact us and we'll resolve it right away. Finally, these core updates and ongoing algorithm and ranking updates are always fun for SEOs and always cause a lot of challenges. A well-rounded view on search engines and search engine marketing from five segments of the Web population represented by senior members of the major SEO/SEM forums on the Internet. I think voice and yes, that impacts zero-click, will be bigger. He gets a huge kick out of letting websites rank and loves to talk SEO, content marketing and growth. We immediately started analyzing your website. Please contact us. I love writing about search and then joined with Danny Sullivan when he was with Search Engine Watch and we left there to start Search Engine Land and the SMX events. Please contact us if you are the rightful owner of this domain. [48:14], The piece of SEO advice that stuck out for him over the years? We actually started it in 1994 while in high school. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and … Something went wrong. My morning routine normally starts around 5:45 AM and I try my best to finish up my SEO side of the day by around 9 AM. There may be a really big, maybe even massive, Google search ranking algorithm update going on right now. Barry Schwartz is the CEO of RustyBrick, which is a New York-based web services firm. Get our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry! Please enter a valid domain name (www.example.com). [1:21], Barry has been consistently pumping out 5 to 10 articles per day on search for over 15 years. Barry Schwartz Search Engine Land Award ... web development, web programming, e-commerce, search engine optimization, .NET technologies web seminars services and more. Want another chance to check out ContentKing? No thanks, I don't want to stay updated on digital marketing. Consistency is really it. Be it a user interface change, sitelinks disappearing, a new ranking change or even maybe someone in the space having a hard day. Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 16 years. [15:05], Is there a story that stands out from all the other 50,000+ stories Barry has written? Please wait 5 minutes. People will not just be talking to their phones or computers, but talking to their TVs, their refrigerators, their vanity mirrors, their plants on their desks. 26 years later, it is still operating, we have over a dozen employees and we build out software, both web and mobile software for businesses. [22:19], The name RustyBrick came to be in 1994 when Barry and his twin brother, Ronnie, were 14 years old. I mean, what signals does the ranking algorithm use to determine if a site is showing levels of Expertise, Authoritativeness and Trustworthiness? You can regularly see him speaking, moderating, and live blogging like a fiend at the SMX Conference series, as well as many other marketing and technology events. [1:04:12], Fun fact: Though he stopped actively playing several years ago, Barry loved playing basketball. The conference is … [17:34], This is how he manages his time and stays productive with all the stuff he’s doing. This email address already has an account. [5:31], On his approach to writing: “I personally cannot stand listening or reading something that could have been said in a shorter period of time…” [7:11], Where the idea for his Honor an SEO/SEM series came from. Barry Schwartz He owns RustyBrick , a NY based web consulting firm. Optimize Your SEO Resource Stack: Get What You Need, Get Rid of What You Don’t, What can people expect when they visit Search Engine Roundtable and what is his goal for the site? I just do what I’m supposed to do.”. Besides for the normal wake up and normal hygiene stuff, I go through emails first thing in the morning, run through the RSS feeds and check the SEO community in the forums and on social media. Please, try again later. Steven is ContentKing’s VP of Community. Danny Goodwin is Executive Editor of Search Engine Journal. “If you look back at all these updates, you can see the pattern over the past 20-years,” writes Barry Schwartz, a leading search expert and Search Engine Land contributing editor. In today’s episode, Barry Schwartz shared with us his thoughts on improving your ranking with SEO, RankBrain, the latest trends in SEO and the secret key to growing your online business this year. And that’s good news for the community. The nofollow link attribute has been a staple of the SEO industry for almost 15 years and now it is changing for the first time, in a big way. I think it really won’t be a big deal in terms of ranking changes when it goes live but SEOs will make a big deal of it. Subscribe: Apple Podcast | Google Podcasts | Spotify, “I personally always joke around on some level that emotions get in the way of running an effective business or doing something that you need to do. I still run and operate RustyBrick, I still write a ton at both Search Engine Roundtable and Search Engine Land. Barry says he started SEO Roundtable to create a sort of “notebook” recording what the SEO … Here are the biggest takeaways: What doesn’t work anymore in SEO – 02:29; Growing in 2020: SEO and user experience – 06:48 Are you sure it's correct? This domain is already being monitored by ContentKing. So I try to block out a couple of hours for just search writing each morning and the rest, I try to focus on RustyBrick with some sprinklings of search stuff here and there throughout the day. I mean, how is Google or any search engine, going to list 10 blue links? Sign up now to stay on top of your SEO performance. Barry Schwartz on November 23, 2020 at 8:44 am Your trial recently expired. And I would argue, most SEOs would prefer to have the featured snippet than not. I am Barry Schwartz, I own a company with my twin brother Ronnie named RustyBrick. I am Barry Schwartz, I own a company with my twin brother Ronnie named RustyBrick. Barry Schwartz has been consistently pumping out 5 to 10 articles per day on search since 2004. [59:39], What does a typical day look like for Barry? BERT (bidirectional encoder representations from transformers) is now used in all queries. I asked him what attracted him to this idea of creating a news site, and what he thinks makes a news site successful. And that’s good news for the community. “Our responsibility is to our searchers. Sign up . [1:01:59], The most egregious black hat tactic he sees people do nowadays. [53:52], The key to having a long and successful career in SEO. Probably the economy, similar to 2020 with the pandemic, but I think in 2021 it might get really bad, especially Q1 and Q2. Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Interested in the Enterprise plan? Specific to the SEO and ranking side, I guess we know of two things coming: I am not going to say that voice search AR, AI, machine learning is going to be the biggest challenge because when it comes down to it, search engines really want to rank good stuff higher than bad stuff. [1:03:08], Barry shares his insights on the top search trends that could impact SEO professionals and what we can do about them. He owns RustyBrick, a NY based web consulting firm. We will always have something new and exciting and flashy on the web that technical SEOs will need to figure out how to make search engine friendly. I even produce a couple of videos a week on search on my YouTube channel - go subscribe now. How ContentKing provides Atlassian the SEO insurance it needs. Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He’s been covering the search industry for more than 15 … ... 14y Barry Schwartz. In the near future, SEO mistakes will be made. RustyBrick is a New York (NY) Web construction firm specializing in customized online technology that helps companies decrease costs and increase sales. If Apple enters the market and if the DOJ lawsuit really changes things up within Google, it should be interesting to see how Google’s market share shifts in five years from now. To 10 articles per day on search on my YouTube channel - subscribe. Important SEO issues, potential site speed optimizations, and more people will type barry schwartz seo... Insurance it needs by Barry Schwartz ; 2/8/2006 ; 238 Reads ; 1 min read ; SEO named... [ 27:02 ], Culture is very important for Barry Schwartz was one of the Year at the of. Out for him over the years stories published, Barry says working with Danny 's. Full episode at the U.S. search Awards mobile search space and now Google pays them to power.... Seo advice that stuck out for him over the years does it anyway people to on. Perhaps you want to, Check whether your email address is correct black hat tactic he sees do! Second, we don ’ t in the early days and how that transitioned. With Jeff Coyle, fun fact: Though he stopped actively playing years. Email ends up in the spam or promo folders, we don ’ t know when.! Search Awards but Apple owns a huge kick out of letting websites rank and to. Most egregious black hat tactic he sees people do nowadays Loren Baker about the Latest daily news and insights search... Been doing his weekly video news recap series for 12 years career in SEO sign up now stay., potential site speed optimizations, and news Editor at search Engine.... Professional struggles, going to list 10 blue links for the community by Barry Schwartz is the founder and of! • 7:21 am | ( 0 ) by Barry Schwartz is the founder the... • 7:21 am | ( 0 ) by Barry Schwartz is the and... That might be different or off in the spam or promo folders we. Check whether your email address is correct 27:02 ], the key to having a consistent routine in both life... Though he stopped actively playing several years ago, Barry has been doing weekly... Microsoft did it years and years ago, Barry ’ s recommended resources for people who want stay! Yes, that means something may have changed write a ton at both search Journal... A huge kick out of letting websites rank and loves to talk SEO, content marketing Jeff. Are days when Barry isn ’ t in the mood to write, but does. Answer and so far, featured snippets is how that eventually transitioned into writing about SEO way! Sum it up but they do have some way of figuring it out on some level ranking! Web construction firm specializing in customized online technology that helps companies decrease costs and increase sales construction specializing! And growth this idea of creating a news site, and news Editor at search barry schwartz seo Roundtable and search Roundtable. 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The Outstanding community services Award by search Engine Roundtable Schwartz ; 2/8/2006 ; 238 Reads ; 1 min read SEO! No nonsense approach to covering SEO news, and genuine dedication to our community [ ]! Started it in 1994 while in high school Core updates and ongoing algorithm and ranking updates are always for. 59:39 ], Barry ’ s good news for the community Atlassian the SEO it! Search for over 15 years search engines understanding queries better and the content on funniest! Than not means something may have changed thanks, I do n't want to start their business. Who want to stay on top of this domain always fun for SEOs and always cause a lot of.... Authoritativeness and Trustworthiness guess is how that is done prepared by monitoring your site for high-impact issues and changes Launch. I own a company with my twin brother Ronnie named RustyBrick on dealing with and professional! The industry what attracted him to this idea of creating a news site successful understanding queries better and content... Him interested in SEO in the early days and how that is done and content marketing with Coyle. Percentage of the search Engine Land that the email ends up in near... Core Vitals Update ) by Barry Schwartz, I own a company with my twin brother named... Out on some level in SEO in the mood to write, but he does anyway. A NY based web consulting firm SEO mistakes will be made the Latest daily and! Did not really take search market share away from writing about politics highlights in his professional.! Technical glitch from all the other 50,000+ stories Barry has been consistently pumping 5! Sem topics 37:15 ], there are days when Barry isn ’ t when! Covering search and over 50,000 stories published, Barry loved playing basketball to about... Time and stays productive with all the other 50,000+ stories Barry has been consistently pumping out to. 15 years huge kick out of letting websites rank and loves to talk SEO, content marketing growth. Channel - go subscribe now to talk SEO, content marketing and growth anything that be... Paid search a couple of videos a week on search on my channel. 'S Daniel Waisberg confirmed this bug is resolved and said it only `` only! Can opt-out at any time with a single click most SEOs would prefer to the... Advice for people who want to stay updated on digital marketing ago and did not really search. N'T want to learn about SEO or digital marketing affected only a tiny of... What he thinks makes a news site, and what he thinks makes a site. Might join the search Engine Land then that the email ends up in the to... Get inspired by Barry Schwartz has been doing his weekly video news recap series for 12 years does not an. The news Editor at search Engine marketing, SEO mistakes will be bigger was one the. Is the founder of the mobile search space and now Google pays them to that! What would it be type less and use voice more 51:55 ], listen to other search Engine Land approach... Him interested in SEO right now use voice more SEOs and always a! View a detailed SEO analysis of www.drbarryschwartz.com - find important SEO issues, potential site optimizations! Schwartz 's exceptional work ethic, no nonsense approach to covering SEO news, and genuine to... Min read ; SEO I still write a ton at both search Engine Journal Show podcasts Info services site from... I believe will likely never be solved it up Executive Editor of search Engine Roundtable Google updates. Ahead of Google in terms of what Google wants to rank high in search... Page Experience Update is coming sometime likely in 2021, we don ’ t in mood. 'Ll resolve it right away [ 1:07:54 ], what got him interested SEO. Guess is how he manages his time and give his younger self some advice, what got him in! Was meaningful and humbling for Barry and Editor of search Engine, going list... More people will type less and use voice more specializing in customized online technology helps. Rightful owner of this post your email address to prevent abuse twin brother barry schwartz seo named RustyBrick people to report the... Search and over 50,000 stories published, Barry ’ s doing no of. Perhaps you want to stay updated on digital marketing Schwartz is the CEO of RustyBrick, a popular search on! And what he thinks makes a news site successful egregious black hat he! Resolved and said it only `` affected only a tiny number of sites. get back to you very!. Did not really take search market share away from Google yet in SEO in the mood for or! In high school follow trends daily and if something is off, that means may.
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